Do you like to see web series and original movies online? Did you subscribe to any of the following platforms: Netflix.com, Amazon Prime.com, Alt. Disney + Hotstar. Digi Movieplex. We has over 40 OTT platform that are operating successfully at the moment. On ott advertising you can learn more.
Let’s see what exactly an OTT platform is.
OTT stands ‘Over The Top’. Over the top platforms is a new delivery method that allows for the streaming of unique and original TV and film content via the internet. You can access them from any device including your smartphone, laptop, tablet or computer. It is not related with traditional broadcast, satellite, cable, or wire.
OTT streaming is a term we hear a lot nowadays.
OTT streaming means premium content. No cable TV subscription is necessary. It comes in a different format so that you can stream the content from any device with an internet connection.
Let’s check out the latest report:
Economic Times claims that OTT platform could become an industry worth around 12,000 crores by 2023. It was 2,590crores in 2018.
Continue reading for more details:
Many OTT platforms offer both free and premium content. Premium members get access to all the curated movies or web series available on the site. The subscription is either monthly or yearly. You may also be able to access OTT platforms without having to charge your viewers. They show advertisements to generate revenues.
The top traits of OTT
It is direct to viewers:
It is the ideal platform to reach specific audiences. You can decide what you want. OTT providers have direct interaction with users and can receive feedback immediately.
Consumers deserve freedom
These are consumers’ decisions. They control the situation. They can choose the content they need and pay for them only. OTT provides the flexibility to adjust certain models to suit the market, ensuring maximum intake. This platform is also open to independent content creators.
Viewers can also control:
OTT also offers viewers freedom in terms of control over content and user experience.
Most OTT platforms that allow consumers to purchase premium content have ad-free options. It is annoying to see sudden advertisements when the movie’s main villain is about to be revealed. OTT enabled SVOD or subscription services, TVOD or one time purchases and other monetization plans can be used to make the audience laugh. If revenue strategies prefer AVOD/advertising models, then this platform allows targeted ads, local content, and full command over campaigns, sponsorships, and inventory.